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3 – 19 Nov


Sam Bloor’s returns to the Fremantle Biennale in 2023 with his distinctive word-play revealed in an epic form spanning the exterior of the historic Elders Woolstores.

Taking cues from the site’s history and link with the surrounding port, Sam brings poetically charged text provocations and merges them with a barrier like lenticular screen spanning over 60 meters. Musing on themes across power and struggle, distance and desire, the perforated screens slowly disclose messages to passing viewers on foot, bike, car and train.

This project has been made possible by Metrix Group and their newly developed MotionPerf® lenticular screens, which are premiered in Australia for the first time with the Fremantle Biennale.

Date and Time

Elders Woolstores, Fremantle
3 – 19 Nov

Sam Bloor is a visual artist from Perth, Western Australia. Bloor’s background as a traditional signwriter informs his use of text provocations and large scale public artworks.  Blurring the line between his trade and artistic careers Bloor intends to play with existing perceived notions of value and labour.

Bloor has exhibited in a number of group and solo shows both nationally and internationally including, Totem In Tribute (2016) in Edinburgh, UK, the Fremantle Print Award (2016/18), Rotterdam Photo Festival (2019), NL, and was commissioned to produce a major public work for the 2022 Perth Festival. Bloor has won multiple awards and is represented in both private and public collections.

  • Elders Woolstores, Fremantle
  • Information

    Viewing Locations: Along the western wall of the Elders Woolstores on Elder Place. This work can also be experienced by riding the Fremantle Train Line between Fremantle and North Fremantle Train Station.


    Event Information:
    Shelter is limited, and the site is exposed to the elements. The work involves a short walk or bike ride to experience the text fully. Drinking water will not be available so bring a water bottle!


    Food & drink:
    While food & beverages will not be available at this space, there are several fantastic hospitality offerings nearby. Clancy’s Fish Pub, a family-friendly seafood pub is just across the road. Just around the corner is The Mantle (a mostly-BYO food market), and a short walk further you can find restaurants such as Manuka Woodfire Kitchen (book ahead!).

  • Getting There

    Woolstores Car Park
    Westgate Car Park


    Street parking can also be found surrounding the building.


    Public Transport:
    Elders Woolstores is a 6-minute walk from the Fremantle Train Station, which is the final destination for the Fremantle Train line, as well as several bus routes.

  • Access

    Expect somewhat uneven terrain, but largely accessible to wheelchairs. Accessible portable toilets will be placed just outside the entrance to the Elders Woolstores. The nearest ACROD parking can be found at the  Woolstores Car Park or Westgate Car Park.

  • Image credit

    Photo: Duncan Wright. Courtesy Sam Bloor.